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                            Last Update: Wednesday June 10, 2020

                            STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS (SWOT)

                            Index of a few letters by topic and author

                              Topic             Focus / Author             Episode

                            Critics                Internet / Gloria              Internet Basics
                                                      Mo's / Joseph                  Mo's

                            Education          College / Thomson           Favorites #1 & #2
                                                      HS / Coyman                   Related episode
                                                      HS / Bonetti                     Chocolate Crickets
                                                      Learn from All           

                            Help!                 Internet / Bernadette    Staying Power

                            Indexes             Index of Learning Companies

                            Key Ideas          Cash Flow / Gardiner       Many
                                                      Compensation                  Many
                                                      Financials / Stickney         Related episode
                                                      Incubators / Shamiso
                                                      Podcasts / Gardiner
                                                      Retirement / Anderson
                                                      Services  (Professsional)   Many
                                                      Advertising, Architecture, Animation, Design
                                                      SWOT Analysis / Anderson           

                            Paths & Steps   An Idea / Jason
                                                     Start Up / Cope

                            Producers         We are all Producers

                            Thanks              From Cliff Prescott, Fat Towels


                            Our letters to you

                            60/60:  A Proposed Beginning for GPS-based Cities
                            Also, referred to as Priceless-Cheap Real Estate.  This letter might be considered the simple beginning of a  Billion-Dollar Idea.

                            Architecture of the future website
                            Websites constantly evolve. This one started in December 1994
                            and it evolves daily.

                            Co-sign this letter to President Barak Obama
                            Encourage the unemployed to start a business

                            Hugh McColl, Jr., former Chairman of Bank of America
                            on "60 Minutes" says there is nothing good about being small.

                            New York Times Launches Small Business Video
                            based entirely on the Small Business School episodes

                            Storytelling & Metaphor from Bruce Camber
                            To Anne Douglas, On the Edge, Aberdeen, Scotland

                            Favorite letters throughout the years:

                            On spending hours on this website!
                            Joanna Reed, Reed's Marine, Lake Chelan, Washington

                            About leadership.  Do you have what it takes?

                            Meet Keith Grint and many owners.  Letter from Alan Preston.


                            Our open letters... reflections on these days

                            "Dear Mom"  Thoughts on Mother's Day   The Family Apron

                            STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS  (SWOT)

                            MAY 1, 2007

                            Dear Bruce and Hattie,

                            After so many years in development, Mona and I have proudly announced  http://www.mybizchek.com for emerging and growing businesses.  MyBizChek is a dynamic SWOT analysis tool to assist entrepreneurs -- any owner or business operator --  to conduct a comprehensive analysis of their business  strengths, weaknesses, threats and opportunities. Online.  In private.  24-7.

                            We have experienced many ups and downs during the development process for bringing MyBizChek online.  More-than-once we have wanted to quit in despair, but something or someone would step forward to drive us toward our goal.  

                            Among the “someone’s” were you three -- Bruce, Hattie and Small Business School.  When in doubt we would often turn to the principles that drive you and those business owners, the stars of each episode of the show.  Your focus on  companies that represent the best in business --  their sound business practices, their insatiable desire to contribute to their people and their community; and, above, all to represent the highest standards for business practices -- helped us to keep moving ahead.

                            Admittedly, we are not “star power” yet.  But with MyBizChek we firmly believe we offer a business tool that can help businesses who aspire to excellence to achieve their goals.

                            We appreciate your past encouragement and wish you both continued success.

                            Best Regards,

                            Lyle Anderson

                            Lyle M Anderson, President
                            AGI-NuTekWorld
                            20313 Ridge Road SW
                            Vashon, WA 98070

                            Our Response

                            Dear Lyle and Mona:

                            Congratulations indeed!  Your product is a perfect sequel to the episode about financials.  If  people do know how to read their financials, they'll never know what the deep source of their strengths or weaknesses!    But much more than tracking key ratios, we all should be doing a SWOT analysis at least every quarter and everybody on our team, especially our CPA, banker, and best business partners, should be part of it.

                            Once you have great testimonies to add to your letter, please send them along and we'll add them right here.

                            We wish you well with the launch.  The web site looks great!

                            Best wishes for a brilliant launch of the product!

                            Warmly,

                            Bruce

                            Bruce Camber, executive producer,
                            Small Business School, Inc. (SBS)

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